Purpose and Mission

Purpose: To help real estate professionals find solutions to current issues/questions in real estate markets.

Mission/Who Benefits:
We seek to be the leading behavioral and experimental real estate research organization in the world. While anyone interested in learning more about human behavior and the impact of psychology on real estate related decision-making would enjoy reading our studies, we have focused past research efforts to directly add knowledge to the following groups: homeowners, real estate agents/brokers, lenders, appraisers, homebuilders, investors, eminent domain attorneys, bankruptcy attorneys, staging companies, and general real estate decision-makers.