Mission

Mission:
We seek to be the leader in behavioral and experimental research. While anyone interested in learning more about human behavior and the impact of psychology on real estate related decision-making would enjoy reading our studies, we have focused past research efforts to directly add knowledge to the following groups: institutional investors, debt collectors, pension funds, real estate agents/brokers, lenders, appraisers, homebuilders, eminent domain attorneys, staging companies, and general decision-makers.