Most organizations examine current issues by employing theories from economics and finance to gain insight typically based on the assumption that markets are reasonably efficient and that individuals within these markets seek only to maximize their wealth. At IBERE, we adapt our models to incorporate the knowledge that people have bounded rationality. That is, our brains regularly take mental shortcuts on a subconscious level that sometimes results in biased decision-making. Our purpose is to identify these instances and design strategies to correct them. We seek to be the leader in publishing research that will help guide better decision-making.
Dr. Michael J. Seiler